From the archive: a motion identity piece for The Potter’s House Dallas. The goal was to take an ...From the archive: a motion identity piece for The Potter’s House Dallas. The goal was to take an ...
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From the archive: a motion identity piece for The Potter’s House Dallas.
The goal was to take an already established visual system and make it move without turning it into something new.
So the film stays rooted in the brand itself: oversized editorial typography, gritty black-and-white photography, posterized imagery, rounded image windows, tactile grain, sharp masks, match cuts, and restrained motion throughout.
The TPH mark was treated as locked artwork rather than something to redraw or reinterpret, with the motion built around reveals, scale, cropping, and surrounding graphic elements while keeping the original geometry intact.
The result is a short brand film that moves between community, identity, typography, and applications while keeping the whole thing raw, human, tactile, and distinctly The Potter’s House.
One of those projects where the motion had to feel like the brand book simply came to life.
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