Art Direction for Finlister

With yet another direction proposed to Finlister, this one is the most simple out of the bunch. A very round and curvy logo paired with a very round edged serif typeface makes this direction approachable and relatable, juxtaposing the strong and vivid blue color and the very serious nature of the photography included in this direction. The headline in the hero section of this proposed direction asks, "How can we help you today?" which perfectly demonstrates the assistive nature and purpose of this brand and business.

Would you use this service to learn more about the stock market based on what you see in this image?