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This project presents a conceptual advertising redesign for the Apple iPhone 18 Pro, shifting from traditional hardware centric renders toward a lifestyle driven visual narrative. Utilizing a high contrast human silhouette as a central canvas, the campaign features two distinct directions: a premium, monochrome landscape layout tailored for understated luxury, and an aggressive, vertical crimson red layout engineered for high impact urban billboards. By blending expressive typography with dramatic shadow play, this dual campaign concept reimagines tech marketing through a high fashion, cinematic lens.
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Made this video with H3.
Exploring typography animation.
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
: One of my favorite recent builds ✦
Theory was designed for a creative studio that needed something bold and editorial without losing clarity or usability.
The part I loved most was figuring out how to make the site feel visually expressive while still giving the portfolio work room to breathe. Lots of strong type, intentional movement, and little custom details throughout.
Designed + developed in Squarespace 7.1 with custom CSS and JavaScript.
The oversized “recent work” type over the project imagery is a lovely touch. Gives the portfolio a real editorial feel.
I’m testing two different creative directions and would love your honest opinion.
Version A focuses on a bright, minimal gallery experience with circular visual experiments.
Version B explores a darker, more cinematic product direction for Montairé with hardware-focused visuals.
Which one feels cooler, more premium, and more memorable — A or B?
I’d also love feedback on the typography, layout, animation, and overall art direction.
10 voted
53%
9 voted
47%
19 votes
Closed
I’d lean toward Version B. The darker direction gives the hardware more presence and makes the whole experience feel more intentional and engineered. Version A is visually interesting, but B gives Montairé a much clearer identity at first glance.