Checklist for Identifying E-Commerce CRO and UX/UI IssuesChecklist for Identifying E-Commerce CRO and UX/UI Issues
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Checklist: Does Your Store Need CRO & UX/UI Optimization?
Metrics ✅ Your site-wide conversion rate is below ~2–2.5% (roughly the e-commerce average) ✅ Your cart abandonment rate exceeds 70% ✅ Mobile conversion is half the desktop rate or lower, even though most of your traffic is mobile ✅ Customer acquisition costs are rising, but sales are not growing in line with ad spend ✅ You don't know which funnel step loses you the most customers
Customer Behavior ✅ Customers regularly contact support or message you asking how to place an order, where to find delivery details, or how much shipping costs ✅ Shipping costs and additional fees only appear at the final checkout step ✅ Guest checkout is not available, so account creation is mandatory ✅ Your checkout form has more than ~8–10 fields ✅ Payment options are limited (e.g., no Apple Pay, Google Pay, or buy-now-pay-later)
Website ✅ Pages take longer than 3 seconds to load on mobile ✅ Site search and filters struggle to surface relevant products ✅ Product pages lack sufficient photos, reviews, sizing information, or stock availability ✅ The design hasn't been updated in 3+ years, or the site is a patchwork of different templates ✅ Website changes are based on personal preference rather than data If more than 50% of the statements apply to you, use our online ROI calculator to see what working with us could return for your business: https://claude.ai/artifact/Mzr2bXZBvFQ99K2MCuHPVs

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