Customer Behavior
✅ Customers regularly contact support or message you asking how to place an order, where to find delivery details, or how much shipping costs
✅ Shipping costs and additional fees only appear at the final checkout step
✅ Guest checkout is not available, so account creation is mandatory
✅ Your checkout form has more than ~8–10 fields
✅ Payment options are limited (e.g., no Apple Pay, Google Pay, or buy-now-pay-later)