Innovative Social Campaign Merging Graffeo Coffee & FerrariInnovative Social Campaign Merging Graffeo Coffee & Ferrari
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Ivan B
pro
• Jul 16
“Fueled Differently” Social Concept An independent social media concept designed to connect Graffeo Coffee’s heritage and craftsmanship with the visual energy of its iconic Ferrari Café presence.
I developed the campaign idea, trend-aware hook, visual direction, AI-assisted footage, match-cut structure, copy, sound design, and final CapCut edit. The concept was designed as a social-native Reel that could attract both existing coffee enthusiasts and a wider audience aged 35–45.
Content CreationSocial Media ManagementVideo EditingCanvaCapCut
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