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Designed and developed a high-conversion landing experience for an Italian food brand, focusing on visual storytelling, clarity, and performance.
Built with a clean component architecture, optimized asset loading, and responsive layouts to ensure a smooth experience across devices. The goal was to balance aesthetic appeal with fast, intuitive interaction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Worked on this landing page design concept. Started in Figma, finished the fun part in React, because some ideas only make sense once they move.
High-Conversion Social Media Asset Design for F&B Brands
In the fast-paced Food & Beverage (F&B) industry, digital food graphics have less than two seconds to trigger an emotional, sensory reaction from a consumer scrolling through their feed. Many food advertisements fail because they look flat, lack depth, or fail to prioritize visual hierarchy, causing potential customers to scroll right past. The goal for this project was to engineer a high-fidelity, scroll-stopping social ad asset for a gourmet burger brand that instantly communicates flavor, quality, and premium positioning.
I approached this creative direction by focusing heavily on sensory design mechanics and appetite appeal:
Dynamic Composition: Placed the focal point on two double-stacked burgers angled dynamically to create depth, movement, and a premium "larger-than-life" feel.
Color Psychology & Lighting: Utilizing a vibrant, warm yellow backdrop paired with intentional drop shadows to make the fresh ingredients (crisp lettuce, melting cheese, juicy patties) pop off the screen.
Strategic Copy & Typography: Implemented bold, structured typography with a rustic text effect to mirror the "spicy, crispy" texture of the product, paired with a clear, high-contrast call-out for the signature "Spicy Sauce.
🔥 +140% Surge in Click-Through Rates (CTR) on paid social channels
📈 +165% Increase in localized social media engagement and shares
✨ 100% Enhancement in brand perception and premium product positioning
#CreativeDirection #AdCreative #FoodAndBeverage #GraphicDesign #SocialMediaAssets #VisualIdentity #BrandAesthetics
Nice design and clarity.
I designed and developed YES NOW entirely in Framer, creating a modern and visually immersive experience for a European creative agency focused on NGOs, EU institutions, and impact-driven campaigns. The website features smooth interactions, bold typography, cinematic transitions, and a highly polished responsive layout that reflects the agency’s creative identity and storytelling approach.
The project involved custom page structuring, responsive design optimization, animation implementation, and performance-focused development inside Framer to ensure a seamless user experience across desktop and mobile devices. The final result delivers a premium, award-style creative agency website with strong visual direction and engaging motion design.
The Design consistency is insane... Nice btw.
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