This was my very first Spec Ad ("Serenade"), inspired by Edvard Munch’s The Kiss. In the process,...This was my very first Spec Ad ("Serenade"), inspired by Edvard Munch’s The Kiss. In the process,...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
This was my very first Spec Ad ("Serenade"), inspired by Edvard Munch’s The Kiss.
In the process, I discovered the core magic of AI video: Surrendering creative control.
When morphing from an oil-painting style to a crisp commercial look, I realized that if you leave the space between the Start Frame and End Frame open (with minimal prompting), the AI hallucinates transitions that no human editor would think of.
It turns a watercolor brushstroke into a piece of gum; a texture into a feeling. That "glitchy" fluidity is not a bug—it’s the feature.
The Workflow:
Midjourney: Generating the "Munch-style" texture vs. "Indie Commercial" look. Then Let the model bridge the gap with its own imagination.
A fall beauty ad where Iranian saffron meets Chinese goji 🌙
I didn't start with a product. I started with two ingredients from two cultures, and built a whole brand from them: four concepts, down to one ad.
Made end to end with Arti in Lovart 2.0.
Production-ready, yes. Strategy-ready, not yet. AI can generate the clip, but someone still has to know what the product needs to say.
I don’t lead with how much AI was involved, but I never hide it if asked.
Is AI finally good enough to shoot a product demo on its own, or human touch is still needed?
I generated a 20s product demo with Seedance 2.5 in a single take providing it with one product image reference and an example video transcript (posted in the comments).
Do you disclose...