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Elevate your health-tech venture with engaging content and a strong brand presence.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Jordan Reid - Sportswear Brand Identity
Like the logo direction
I've helped 100+ founders make brand decisions. The most expensive one is always naming a second product separately.
Intuit paid $12B for Mailchimp, spent years keeping it visually apart from TurboTax, and is now paying again with a global rebrand to reconnect them.
Every separate product name is a brand you'll eventually have to pay to reunite. The bill arrives when you try to cross-sell and your customers can't see the connection.
Before you name product two: write one sentence on how it makes product one more valuable to the same buyer. If you can, it's a capability, not a brand.
thebrightmethod.substack.com
Every Product Name Is a Future Invoice
The second logo always costs more
Great job Daniel congratulations 🎉🎉❤️❤️
Premium doesn’t have to mean boring.
Monsieur started with a clear ambition: build a grooming brand that felt elevated and confident, without slipping into the usual world of black packaging, old-school barbershops and overly masculine clichés.
So we built the identity around a different kind of luxury. Refined, warm and full of personality.
A brand that can sell grooming products today, but has enough range to grow into something much bigger tomorrow.
Do you think premium brands are finally moving away from the idea that luxury has to feel serious?
Full Monsieur case study now live 👇
Monsieur avoiding black barbershop clichés while still feeling premium is a hard lane for grooming. Warm personality with room to grow beyond SKUs feels like the win.
