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How do you build excitement for a music event before the first performer even takes the stage?
Soundlive is an annual music event by Erion that brings together audiences, performances, and nationally recognized headline acts in a single live experience. The challenge was to create a visual identity capable of capturing the energy of live music while remaining adaptable across multiple event touchpoints.
My role covered the development of the event's visual identity, from logo design and brand system to promotional materials, social media assets, stage visuals, and event applications. Every element was designed to create a cohesive experience that audiences could recognize before, during, and after the event.
The result is a distinctive event identity that strengthens brand recognition, enhances audience engagement, and supports a memorable live music experience on a larger scale.
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