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I love doing small looping animations in between projects. I made this rollerskating girl a while back and wanted to show some process as well!
Sketched in Clip Studio Paint, animated in Toon Boom Harmony and composited in Adobe After Effects.
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For this challenge, I wanted to create more than just a logo or a promotional asset. I wanted to build the foundation of a brand.
Runner Community is a concept for a global community where runners can discover races, connect with local running communities, and find inspiration through events, training, and shared experiences.
To bring the idea to life, I used Envato Elements as my primary creative toolkit, including:
AI Image Generator
AI Video Generator
AI Mockups
Website Templates
Video Templates
Music
Sound Effects
These resources helped me rapidly explore ideas and create professional visual assets.
I refined the prompts, selected different visual styles, adjusted the color palette, rejected multiple AI-generated concepts, and curated only the assets that aligned with the brand I envisioned. I also chose the pacing, music, mockups, and final promotional sequence to create an energetic yet approachable identity.
Breakdown provided in the comments.
I love when clients have proper brand guidelines to follow, so I can translate their identity into a living motion system properly.
This was a really fun project to work on, especially finding a way to incorporate the branded dot and making it have its own personality through motion. 😊
Great execution and attention to detail. Love it Dani!
Which logo do you prefer? For an Adobe After Effects extension - that deals with expression writing and reusing?
15 voted
71%
6 voted
29%
21 votes
Closed
Option 1 for me, the eye reads instantly and the negative space in the X still pops. Are you planning to animate the logo mark for the extension's loading state?
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