Website Link https://pepper-bird-g92n.squarespace.com

Password:1611

Project Description This project is a professional medical writing website built on Squarespace, designed specifically for pharmaceutical companies and clinical teams. Drawing on over 20 years of pharmacy experience and 3 years dedicated to medical writing, the site communicates scientific precision and regulatory compliance through clean typography, a calm color palette, and clear service positioning. It includes a homepage, a services page featuring four core offerings — Clinical Study Reports, Regulatory Submission Documents, Patient Education Materials, and Medical & Scientific Content — an about page highlighting relevant certifications in Clinical Pharmacology and Pharmacovigilance, an educational resources section, and a contact page for consultation requests.

How Finish Layer tools were used I used Squarespace's built-in design tools to customize the layout, typography, and color palette across the site, creating a cohesive, professional look tailored to a pharma and healthcare audience. The design focuses on clarity and trust — key priorities for the target audience of pharmaceutical companies and clinical teams.

Social Media Post https://www.instagram.com/reel/Da5JHKRuerS/

Video Walkthrough https://youtube.com/shorts/undnStEf6x0

Client Permission Not applicable — this is my own personal/professional site, not built for a third-party client.

Designing specifically for pharma and clinical teams gives the site a very clear audience. How did that audience influence the information hierarchy on the homepage?

I'm building our deck...

That 1% stat callout about founders getting a second launch shot is a sharp way to make the data feel human instead of just a chart. Are these built so a client's real numbers drop in fast, or does each deck need a fair amount of rework?