The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
π£ββοΈ+π£ New favorite "workout" - Kayaking + Fishing.. so f*ckin' good π
3-2 lazy hours in the river before sunset is such an awesome way to recharge the batteries.
How do you switch off after work?
That looks like a calming activity to do! I usually play basketball to recharge, its nice to see your way in here at Contra feed!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
which side are you picking ?
Given clients choice ease work most time because you will be able to control their mind and ideas towards your perspective, even if its only color you chnage.
3 votes
Ends in 3h
have you ever walked into a room & it immediately feels like home?
yea, thatβs how i felt at First, Not Only Networkβs 2-year anniversary social π₯Ή
i heard someone say this & it resonated with me: go alone! force yourself to be uncomfortable
iβm a homebody so it takes being uncomfortable, on purpose, to grow in this szn! which is a new iteration of freelancing as a founder of a grass-roots social media strategy practice (agency)
so hereβs to another day of soloprenuer β> entrepreneur diaries
For this challenge, I built Hydrated: a fictional summer soft drink β carbonated, ice-cold, citrus-sharp β with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator β with a custom Start Frame and End Frame built from my own can mockups β to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10β28 β people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together β for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
fifaworldcup2026
The World Cup is here and the whole world's watching. How are you designing for the world stage?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatβs yours right now?