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A mockup for one o the projects i worked on.
Mockups are one of the effective ways of showcasing a design before it ever gets printed out
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For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
SPRINT — Experimental Brand Visual
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
Good work
Caffè Bio – A New Face | Packaging Redesign Concept
A personal packaging redesign concept for Altromercato’s organic coffee and decaf.
Inspired by the brand’s products and its commitment to fair trade, I wanted to give them a fresh, modern look that could also appeal to people who aren’t used to buying from them.
The original pack felt dated, unpolished and hard to recognize on the shelf. The new design uses a reduced palette of green, blue and kraft, a vertical condensed bold title and a tone-on-tone botanical illustration. Each product has its own color, and the system can extend to the rest of the range.
Personal concept, not commissioned by or affiliated with Altromercato. Trademarks and claims belong to their respective owners.
