My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.

Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.

Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.

Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.

Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.

So, which Sipster flavour speaks to you? 🍋🍑🍫

Nice👍

What if a healthy bakery stopped talking about restrictions and started talking about celebration?

That question became the starting point for LIBER, a fictional brand created to explore a different approach to web design.

Instead of focusing on ingredients, calories, or labels, I wanted the website to communicate something deeper: the feeling of gathering around a table where everyone belongs.

Every decision, from the copywriting and creative direction to the photography and interaction design, was guided by one simple idea:

Celebrate Freely 🤍

Built with Squarespace for the Make It Real Challenge.

✨ Explore the website: https://ukulele-frog-bcdn.squarespace.com (password: libercakes)

Read the full Brand Brief: https://app.notion.com/p/LIBER-Brand-Brief-3a409941cc548058aa6bce1a485f702f?source=copy_link

For LIBER, motion wasn't just a visual effect -it became part of the storytelling. Using Squarespace's Finish Layer Block Animations, I introduced subtle transitions for text and imagery to create a calm, welcoming rhythm that reflects the brand's core idea. Rather than using animation as decoration, every interaction was designed to gently guide visitors through the story while reinforcing the brand's warm, editorial feel.

This project reminded me that memorable web experiences always start with words.

this is so cute i love this!