Hello Contra✨,

Towards the end of 2025, this year has been a year of uncertainties and shifts to me.

And for the past 4 years, I seem to ask myself this question a lot and even more as time goes on, “where/what/why do I belong?”. It’s a question to both myself as a person and my creative disciplines. I am excited to share something with you today...

Introducing APOSTROPHE, the home to creative partnerships, envisioning the world with soulfulness, artistry and unconventionality. We help individuals and organisations to craft identities that belong. This is the most unprecedented step I could ever imagine myself taking so far, and I invite everyone to join us on this journey to APOSTROPHE.

I am incredibly grateful to the people who helped and inspired me along the way! Thank you! ❤️