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Calidig Website Design – Corporate & Digital Services Website
- Project Overview
Calidig is a digital transformation and software development company focused on helping businesses build innovative digital products and scalable technology solutions. The project involved designing a modern, conversion-focused corporate website that effectively communicates the company's expertise, services, portfolio, and client success stories while creating a strong first impression for potential clients.
Figma Prototype: https://www.figma.com/proto/6CNKPTEjUEo33sjjE3o2mL/Website_Calidig
- Design Goal
The objective was to create a professional online presence that establishes credibility, showcases the company's capabilities, and guides visitors toward meaningful actions such as exploring services, viewing portfolio projects, and initiating consultations.
- Design Process
The project began with information architecture planning, user journey mapping, and wireframing to define the optimal content structure. High-fidelity designs and interactive prototypes were then created to validate layouts, improve usability, and ensure consistency across all pages.
- Key Design Sections
Hero Section & Brand Positioning
Services Showcase
Company Value Proposition
Portfolio & Case Study Presentation
Client Testimonials & Social Proof
Company Milestones & Statistics
Contact & Consultation Flows
Responsive Navigation System
Lead Generation & Conversion Elements
Mobile & Desktop Responsive Experience
Tools & Skills
Figma, UI Design, UX Design, Wireframing, Prototyping, Information Architecture, User Flow Design, Responsive Web Design, Design Systems, Interaction Design, Visual Design, Website Design, Conversion Optimization.
Project Summary
The Calidig website showcases a modern digital agency experience focused on credibility, service discovery, and lead generation. Through thoughtful UX strategy, clean visual design, and conversion-focused user journeys, the platform effectively communicates the company's expertise while providing a seamless browsing experience across desktop, tablet, and mobile devices.
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Hey Contra community!
I've decided to share my UX/UI design project, which was lead-generation-first to me.
Onyxer Academy is an edtech startup bootstrapped by a web development agency with a strong presence on Upwork.
The goals of the project were:
- Lead Generation through UX/UI design (my favourite!) = maximise conversion rates and make sure the marketing budget spent on customer acquisition, like ads and SMM, won't go to waste + the founder spent his own time on social media and his hourly rate is the highest in the agency (lead cost only increases from that)
- Motivate users to buy the full course (in the product design world, it's called a bundle, and even has best practices — my former boss's team even created a Shopify app dedicated to e-commerce bundles)
- Attract potential students to be the best during their study, since the best were promised to get hired (for real, the website was supposed to be a part of the hiring brand)
- "If there's time, provide also a concept of a Learning Management System..."
I've been a lead generation manager, team lead & mentor in agencies exactly like this, even though I already switched into UX/UI design, so the project excited me. The founder was thorough and detailed in his communication, and he also provided some visuals collected by an in-house graphic designer: logo variations, a mood board, and color schemes.
My then-process was almost as usual now:
- Deep briefing with a client through Zoom and Notion
- Even deeper analysis of all the info about the company to provide a truly narrow and personalized solution and maximise conversions
- Competitor analysis, especially pricing models analysis + UX/UI design standards of the industry, including not only Ukrainian but European & US edtech & coding bootcamp markets
- Website structure creation (the site is a landing page with AIDA framework)
- Wireframing
- UI Design
- Prototyping
- Figma File Cleanout :)
I was working with a wonderful UX/UI Design Mentor back then who had helped enormously by providing useful and pleasant feedback along the way.
The desire for future collaboration followed the project.
Hope you'll support it with your like and comment.
And as usual, if you want your website to bring you leads or conversions, I’m the woman.
See ya!
Starting from AIDA and working backwards into the site structure is the right call for a lead-gen project. Most designers approach it aesthetically first and then try to retrofit conversion logic. The competitor pricing analysis across Ukrainian, European, and US markets is a detail that most freelancers skip entirely.
Family Yoga Studio — Hero Section Design
A landing page concept designed for a family-focused yoga studio. The goal was to create a calm, welcoming first impression while maintaining a clear visual hierarchy and intuitive user experience.
Goal
Design a hero section that communicates the studio's atmosphere, establishes trust, and encourages visitors to take action without overwhelming them with information.
Design Approach
• Clean and minimal layout focused on readability and clarity
• Strong visual hierarchy that guides attention from the headline to the primary call-to-action
• Custom image masking and typography to create a distinctive brand presence
• Carefully balanced supporting visuals that reinforce the message without competing for attention
Outcome
The result is a modern, aesthetically balanced hero section that highlights the studio's identity while making it easy for potential clients to explore classes and get in touch.
Tools
Figma
Keywords
#WebDesign #UIUXDesign #LandingPage #HeroSection #WellnessDesign #YogaStudio #MinimalDesign #Figma #ProductDesign
What I find interesting about hero sections is that users decide within seconds whether a product feels right for them.
Creating a sense of trust, clarity, and calm while still encouraging action is much harder than it looks. Nicely thought through 👏
Fluxo | Personal Finance Dashboard 💵
Finance apps are one of the hardest UX challenges in product design.
It's working with stress, numbers, and decisions people actively avoid making. The design has to build trust — creating an app where users feel comfortable enough to hand over their most sensitive numbers.
What I look for in a well-designed money dashboard:
Clarity over completeness — show the 3 numbers that matter, not all 47 Visual hierarchy that guides — your eye should land on the most important data first Emotional tone — dark, clean, premium = I trust this with my money Micro-context — not just €5,210 spent, but -3% vs May tells a story
This Fluxo concept gets a lot right. Cash flow visualization, spending donut, saving goal progress — all scannable in under 5 seconds.
Yes, it's just a concept. But it's built on real interaction logic between a user and a product.
What types of financial products have you worked with? 💰
#FinTech #UXDesign #ProductDesign #UIInspiration #DashboardDesign
Great breakdown. "Clarity over completeness" is the golden rule for dashboards. The high-level metric cards and subtle data comparisons make the interface feel alive and actionable, rather than just a wall of numbers. Looks incredibly clean!
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