Two self-initiated concept projects from my portfolio, Lina Hair Studio and Olea Suites. Neither is client work, and both the salon and the hotel are fictional. I use concepts like these to explore different visual directions for local service and hospitality websites. Lina leans into a warm, premium salon identity with clear services and prices and a simple way to book a chair. Olea is a calmer, editorial Mediterranean experience built around the rooms, the story of the house and direct booking. Both are responsive and built with HTML, CSS and JavaScript. The imagery is AI-assisted concept imagery.