After-walk ritual 🐾
Spent the past week designing PAWSH, a dog-care brand built on one idea: the walk doesn’t end at the front door. Paw balm, oat shampoo, a nose stick, and a detangling spray, treated the way good skincare treats a person.
No clinical white, no bones and hearts. Just warm cream, four soft colors, a paw-print pattern like tracks in fresh snow, and a dry sense of humor. “Dermatologically tested on dogs. Approved by one very good boy.” 🧡
Sometimes the best thing a brand can do is take the muddy paws seriously.
Independent concept project. The brand is fictional.