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The challenge of transforming a financial/private loan brand into a 100% digital platform, humanized and hassle-free, with branding strength to expand. Its previous name, Konta, no longer suited the business plans of the Santa Catarina chain Koerich.
More than just offering easy personal credit and loan, the brand name needs to resonate deeply with consumers. By using the present tense of 'fit', we highlight Kab's readiness, relevance, and affordability with installments that perfectly align and fit in with Brazilians' financial needs.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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