🎧 Your next content idea may already be hiding in your comments.

And it could help you get found on Google. 🔎

Since July 2025, public Instagram posts from professional accounts can appear in Google search. So when you answer your audience's questions in your content, those answers can be found by the people searching for them.

The same questions are the starting point for SEO and AEO on your website. They make strong topics for articles, FAQ pages and product copy that can rank on Google and get cited in AI answers.

I tried this with three US brands using ADA:

💄 Glossier: "are y'all discontinuing rêve?" → a ready-made SEO/FAQ topic. 💻 Gamma: a teacher explains she canceled because her credits no longer go as far → a clear brief for a help article. 🏠 SERHANT: praise for a slower listing video → a signal to make more content in that format.

These are based on public comments, not client work. None of these brands hired me.

That's the idea behind my Audience Discovery Audit (ADA): I analyze your comments + those of 2–3 competitors and turn real audience questions into 10 content ideas for social posts and SEO/AEO content. 🎯

Your audience is already telling you what to create. Want me to listen? Send me a message.