“One of the best decisions I made was hiring you.” That message from a client hit“One of the best decisions I made was hiring you.” That message from a client hit
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“One of the best decisions I made was hiring you.”
That message from a client hit differently. Not because I did something extraordinary. But because I handled the little things they didn’t have time for:
>> Keeping their inbox under control
>> Making sure no meeting was missed
>> Following up so opportunities didn’t slip through
>> Handling of content across platforms
>> Brainstorming mind-blowing ideas needed to perform certain tasks
Things that seem small but make a big difference.
Most founders don’t realize how much stress they’re carrying until someone takes it off their plate.
If your business is starting to feel overwhelming, that’s usually a sign you don’t need to do it all alone. It's time to DELEGATE.
Well deserved! Reaching the top 1% on Contra takes real effort. These tips are super helpful for anyone looking to grow. Congratulations and keep crushing it!
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.