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Education center: CPA −49% while scaling
An education center (exam and university-admission prep) needed more students without paying more per lead. As part of the agency team I launched Google Ads and Yandex Direct; together with paid social, hot leads from paid ads grew by 500%. Then I rebuilt the Google Ads account around lead quality from the CRM: new structure, tighter match types and negatives, structured tests of audiences, ads and bids.
Over 3 months, with the budget up 28%:
CPA: −49%
conversions: ×2.5
CTR: ×2
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Which one is your favorite? 👇
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Which headline would stop your scroll? 👇
