decoboco is a generative visual identity for a music studio that turns each neurodivergent child'...decoboco is a generative visual identity for a music studio that turns each neurodivergent child'...
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decoboco is a generative visual identity for a music studio that turns each neurodivergent child's name into a unique, hand-painted "Sound Portrait" — mapping letters to colors and notes to prove every child has their own beautiful resonance.
More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
→ The wordmark sits at eye level, spanning the full width, cutting across the middle of the space. Here the type claims the room, and because the interior is symmetrical and calm, it can take the weight.
→ A high-contrast serif against soft plaster. The architecture is all curves and matte texture, so the type brings the only sharp edges in the frame. Contrast without adding a single element.
10 down, 20 to go. A third of the way.
Template by Hariom, adapted and customized by me. Interior imagery generated with AI.
Contrast without adding a single element is such a clean way to put it. With 20 more of these to go, are you locking the typographic approach per venue type, or is Ofelia's centered serif going to be the constant across the whole 30?