Oakfield Supply Co. — a US-based DTC clothing brand — needed a Shopify store that could compete with established American fashion labels. Clean, masculine aesthetic, fast mobile experience, and a checkout flow built to convert first-time visitors arriving from paid social ads.

What I built

Modern minimal store design with an earthy American heritage palette — oak, cream, and charcoal tones with bold sans-serif typography. Mobile-first build optimised for Meta and TikTok ad traffic with fast load times and swipeable product galleries. Size guide and fit finder on every PDP to reduce returns. Klaviyo abandoned cart, welcome, and post-purchase sequences from day one. Afterpay/Shop Pay instalment integration to reduce checkout friction, and collection pages structured for easy browsing across all categories.