🧠 GROWTH TIP 06/30: DON’T START WITH WHERE. START WITH THE FEELING.

Most travel apps start with one question: “Where do you want to go?” That works when the user already knows the answer. But a lot of travel discovery starts earlier, with a much less specific thought: I want to go somewhere, I just don’t know where yet. That idea became Traveling Up, a travel randomizer concept.

Instead of asking users to work through dozens of filters, the product starts with just three signals: 🌍 how much time they have 🎭 how they want the trip to feel ☀️ what kind of climate they prefer

The destination stays a surprise. Hypothesis: removing destination selection from the first step could move users faster from vague travel intent to genuine interest in one specific trip.

What I would test: • Destination first search vs Mood first randomizer • Randomize start rate • Destination save rate • Plan this trip CTR • Time to first interesting destination

💡 Growth insight: in discovery products, uncertainty is not always friction. Sometimes it is exactly what creates curiosity and moves users toward the next action. This concept came to me after a particularly inspiring trip. And I think it is the first mobile concept I have created purely for myself, rather than for a client project, in roughly three years. So this one has a little more freedom, art direction, and product experimentation in it.

06/30 complete.

If you enjoy seeing mobile product experiments like this alongside the growth thinking behind them, follow along. And if this direction resonates, a reaction helps me understand which ideas are worth exploring deeper next.

#MobileAppDesign #TravelApp #TravelAppDesign #MobileUX #UXDesign #ProductDesign #GrowthDesign #TravelTech #InteractionDesign #UIDesign #ProductStrategy #MobileProduct #AsolDesign

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Darakai — Food Delivery App

Darakai is a modern food delivery app concept designed to make discovering restaurants, ordering meals, and tracking deliveries simple, fast, and enjoyable.

The project covers the complete customer journey—from onboarding and restaurant discovery to checkout, real-time tracking, delivery confirmation, and profile management.

Key Features

🍔 Restaurant & food discovery

🔎 Search and category browsing

🏪 Restaurant menus & reviews

🛒 Cart & order management

💳 Multiple payment options

📍 Delivery address management

🚴 Real-time order tracking

⭐ Order rating & feedback

👤 Profile & order history

📱 Cross-platform Flutter-ready experience

Design Focus A clean and modern UI with strong orange branding, intuitive navigation, clear CTAs, consistent components, and a smooth ordering experience optimized for mobile users.

Project Goal To create a scalable food delivery experience that connects customers with restaurants while making every step of the ordering process effortless.

Tags: #FoodDelivery #MobileApp #UIUXDesign #Flutter #AppDesign #Figma #ProductDesign #UXDesign #UI Design #RestaurantApp #DeliveryApp #MobileUX #CrossPlatform #Prototyping #UserExperience

The end-to-end journey is mapped thoughtfully, especially the handoff from discovery to tracking and delivery confirmation. The orange accent keeps the dense feature board energetic; I’d use it sparingly on the checkout step to make the primary action even clearer.