firendev is a video studio, and the name carries the whole brand. Fire, for the spark that starts every piece. Firenze, for a craft measured with proportion and geometry. Develop, in its two senses: developing film and developing software. One line holds it together: developed like software, finished like film.
Everything else grows from that. The spark is the dot of the i. The floor is the herringbone brick of Florence's Duomo. The mark is a camera frame waiting for its spark.
I'd love your honest take on the mark and the hero.
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.