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I storyboarded, designed, illustrated, and animated elements and information to produce this explainer video on diabetes for NexGen.
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Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more.
THE SWEEPER'S LOOP — a #FLORAMuseum submission
ORIGINAL WORK: One sketch from an album titled Painting, by Shibata Zeshin (Japanese, 1807–1891), Meiji period, 19th-century Japan. Housed at The Metropolitan Museum of Art, accession number 52.160.3a–q — an album of seventeen watercolor sketches on paper, mounted on natural silk, image area 11 x 14 in. (27.9 x 35.6 cm). Held in the Museum's Asian Art department, credited as a Purchase, Gifts, Bequests, and Funds from various donors, by exchange, 1952. Classified under Paintings.
WHAT DREW ME IN: An elderly man caught mid-stride, bent low, sweeping the ground with a bundled twig broom. His face is drawn with just a few wrinkled lines — a furrowed brow, a hollow cheek, a short beard — yet it carries the full weight of a lifetime of quiet, repetitive labor. The background is almost nothing: aged beige paper, empty space, just the man, his broom, and a small scatter of leaves at his feet. A red artist's seal marks the corner. It's Zeshin's economy of line that stopped me — how much life he gets from how little ink.
WHAT I MADE: I couldn't stop wondering what happened right after this frame. Did he finish? Did the wind undo his work the moment he was done? So I built an 8-frame looping animation that keeps Zeshin's exact palette, brushwork, and restraint — the man sweeps, gathers the leaves, wipes his brow in relief... and then a gust of ink-line wind scatters everything right back where it started. He sighs, and begins again. A single sketch turned into an eternal, gently comic loop of labor that never quite ends.
WHY: Zeshin's sketch already holds a whole story in one still gesture. I just wanted to give that gesture time — to see the sweep before and after the moment he chose to capture, and to find the small, human joke hiding in it: the work of sweeping is never really finished.
Built on FLORA. Inspired by The Met's public archive.
@floraai #FLORAMuseum
Project https://app.flora.ai/view/js7f6v9tp6150kk7wmaeg2sfb18drna4
Original https://metmuseum.org/art/collection/search/57329
This is really nice
Built a 3D model viewer inside @Rive .
Not a plugin, not an embed — an actual glTF renderer running on @Rive 's GPU Canvas, written in Luau and WGSL, living inside the .riv file.
Drop in a .glb and it loads, lights, animates and orbits. Every control is a data-bound property, so the whole scene is drivable from a state machine, a timeline, or app code. Nothing is hardcoded to one model.
What's in it:
• glTF parsing written from scratch — Luau has no JSON library, so the decoder is hand-rolled
• PBR shading (Cook-Torrance GGX) with key/fill/rim lighting
• Skeletal skinning, 128-joint palette
• Rigid node animation with full keyframe interpolation
• Orbit camera with per-axis locks
• Auto-fit, so any model frames correctly regardless of authored scale
• ~40 data-bound properties: camera, transform, material, animation
Most of it was built by driving the Rive editor over its MCP server with Claude Code — scripted, not clicked.
Runtime support is nearly there. GPU Canvas landed in the web runtime last week. A couple of scripting APIs still need to follow before this can ship to a live site.
Here is the Github Repo for Instructions: https://lnkd.in/dAMXQJBR
the 3D viewer is so cool. nice work!