🍨 Meet MORA — artisanal gelato with a softer side.

Bold typography, creamy tones, and playful flavor-inspired packaging designed to make every scoop feel special.

Explore the full project on my Contra profile and let me know your thoughts!

#BrandIdentity #PackagingDesign #FoodBranding #GraphicDesign #BrandDesign

Check it out

Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...

I literally had to launch my website behind my own back 😭💻

As a brand designer, I kept finding one more thing to tweak before going live. A font, a layout, another section… the list never ended.

But building with @Base44 reminded me that launching doesn't mean you're finished. It means you've started.

✨ Here's what I built:

🌐 BrandingbyEl Website: A fully designed, published, mobile-responsive website that I can continue improving as my business grows.

🔗 https://brandingbyel.ca

🚀 Before The Launch (BTL) : A brand clarity tool. It helps founders work through their ideas, identify gaps, and get clearer on their brand before working with a designer.

🔗 https://brandingbyel.ca/before-the-launch

My biggest takeaway? Progress deserves to be published, too.

Both projects are live, and I'm excited to keep building, learning, and improving along the way.

Built with Base44 🖤

Haha felt this so hard! As designers we are never 100% satisfied, always one more tweak. You did the right thing launching — done is better than perfect. Congrats on finally going live!