Boost Trade Visitors with Proven Global PR Strategies in F&B

Boost Trade Visitors with Proven Global PR Strategies in F&BBoost Trade Visitors with Proven Global PR Strategies in F&B

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Theodore Woon

• Apr 11

The situation: Asia's largest food and beverage trade exhibition needed a PR programme spanning 45 countries to drive international trade visitor attendance and establish the event as the definitive platform for APAC's food industry.

What I did: Led end-to-end media relations across Southeast Asia, South Asia, and East Asia. Built and managed a network of international media partners, coordinated journalist visit programmes, and drove a content strategy across earned, owned, and paid channels.

The result: 4,576 published articles across 45 countries. USD 8.6 million in advertising value equivalent. Over 1 billion unique monthly visitors in total audience reach. 1,235 international media placements, with representation from Reuters, Nikkei, CNBC, and BBC among others.

Content Strategy Communications Publicity Cision

Olaide Tomiwa

• Apr 13

A series of high-fidelity hero sections designed to elevate the tourism experience. My goal here was to create a digital editorial feel that feels both expansive and exclusive.

Akinkunmi Ayo

• Apr 14

amazing work . well done

Precious Olaoluwa

• Apr 13

How do you make complex cross-border trade feel as simple as a local transaction?

That was the question at the heart of this project. When bridging two powerhouse markets like the US and Israel, the design can’t just look premium—it has to feel inevitable.

I started by stripping away the noise to focus on a "3-step success" framework right above the fold. The goal was simple: ensure every founder understands their path to growth within seconds of landing.

Instead of hiding the complexity, I leaned into a high-tech fintech aesthetic. Deep gradients and glowing focal points guide the eye, moving the user from initial curiosity into the grounded trust of "Founder Voices" and partner networks.

Every interaction from the streamlined lead capture to the custom data visualizations was engineered to turn a high-stakes business decision into a seamless digital experience.

Design is only as good as the friction it removes.

productdesign uidesign startupgrowth Product Design UI Design UX Design Figma

Akinkunmi Ayo

• Apr 14

amazing work well done

Bushra Mansuri

• Apr 13

A collection of social media graphics created across multiple industries. Each piece focused on strong visual hierarchy, vibrant composition, and audience engagement.