Today Iβm celebrating a milestone that means a lot to me β reaching $50K in earnings on Contra!
Behind this number are dozens of projects, creative challenges, great collaborations, and, most importantly, people who trusted me with their ideas and businesses.
Over the years, I've had the opportunity to work across brand identity, web design and development, e-commerce, UI/UX, and creative production.
Every project has taught me something new, pushed me creatively, and helped me grow.
A big thank you to all the clients who trusted me, the people I've collaborated with, and the Contra community for being part of this journey.
This is not the finish line. Just another milestone along the way.
Here's to the next $50K and even bigger creative challenges! π
Halden - Landing Page Concepts
Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.
The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.
The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.
Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)
I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?