When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
Every AI product apologizes for the wait. I designed the wait instead.
Latency: identity, interactive site and campaign built on Ma, the space that gives a thing its shape. The headline breathes in weight until the answer lands.