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Retail basket analysis and customer segmentation
– Conducted deep-dive analysis on 500k+ retail transactions using Apriori and FP-Growth to discover
cross-sell opportunities, identifying high-lift product associations and seasonal purchase patterns.
– Performed RFM customer segmentation, improving potential cross-sell rate by 18%, and built interactive
dashboards.
– Tech Stack: Python (pandas, NumPy, mlxtend, scikit-learn), SQL, Tableau, plotly.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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