I recently looked at a funnel that had 9 steps before the prospect could even buy. And the strang...I recently looked at a funnel that had 9 steps before the prospect could even buy. And the strang...
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Timileyin's avatar
Timileyin Adeniyi
• Sep 17
I recently looked at a funnel that had 9 steps before the prospect could even buy.
And the strange part?
The offer was simple.
The business had added more pages, more forms, more emails and more steps because they thought the funnel needed to “do more.”
It didn't.
Sometimes you only need:
Offer → Landing Page → Checkout → Follow-up.
That's it.
Every extra step gives the prospect another chance to leave.
Your funnel doesn't need to be complicated to sell.
It needs to make the next step obvious.
Build the process around the sale, not around making the funnel look impressive.
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