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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Collage
Lately I’ve been working on something I call “Curative Intelligence,” and this is the first time I’m using that approach for a paid project.
The team came to me because they wanted something that didn’t feel generic. Instead of following the usual branding process, they were open to experimenting, exploring different directions, and pushing the capabilities of AI before landing on the final logo design.
They wanted to see how far we could take it, and were willing to take that leap of faith by moving away from the traditional routes to creating a winning brand design.
For me, this project wasn’t just about designing a logo. It was about giving experimentation, AI, and creative intuition the same space in the process.
The chunky wordmark with the cut-in notch is memorable. How much of the final shape came from the AI explorations?
A small UI experiment: Border Radius vs. No Border Radius.
Same layout. Same content. Two different visual personalities.
I explored how the outer container treatment changes the relationship between the section, cards, and surrounding space.
Rounded → softer, more approachable, product-like.
Sharp → cleaner, more editorial, more architectural.
My pick: Sharp.
Sometimes the smallest visual decisions have the biggest impact.
1 vote
Ends in 1d