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Case em UX Writing sobre o app de cartões do Palmeiras, o app Palmeiras Pay!
Esse projeto foi apresentado originalmente em maio de 2024 como parte da conclusão do curso UX Writing na Prática. As aulas foram **ministradas pelas facilitadoras Alê Periard e Jailma Souza, e o curso em si realizado numa parceria da Escola The Starter com o Clube do UX Writing.
O projeto
A etapa final do curso é colocar em prática os aprendizados de usabilidade e boas práticas de escrita para produtos digitais ensinados nas aulas. Por isso, cada aluno precisa apresentar um case com suas sugestões em um produto já existente ou, quem sabe, criar um do zero.
Minha ideia foi refazer o fluxo de cadastro do aplicativo Palmeiras Pay. Isso porque, o app atual traz o fluxo completo de ativação do cadastro numa jornada composta por 29 etapas, organizada em 52 telas, um número alto em comparação com produtos similares de cartões de crédito virtuais.
O desafio foi, então, criar uma solução para reduzir essas etapas e telas sem comprometer a clareza, acessibilidade e inclusão do produto.
O meu case então resultou num fluxo com 8 etapas, distribuídas em 11 telas, proporcionando uma experiência mais intuitiva e acessível. Na prática, priorizei a reorganização da informação em blocos temáticos e inclusão de ajustes pontuais.
As ferramentas usadas foram Figma, Matriz CSD, Chat GPT e Miro.
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Introducing PUNCH IT! 🎉
I'm so excited to share my final submission to the #ConfigMakeathon !!
The prompt was to create something that improves your life, community or world.
As an early career designer heading to Config next week, what I needed to improve was my networking anxiety 😅
So I built PUNCH IT! A digital business card that rewards networking.
When someone opens it, they get your contact info, portfolio, and LinkedIn.
Then they stamp it...anonymously, or with their own info for a future coffee chat.
Every stamp represents a real person you connected with.
If you want to be competitive, you can also collect cards from other people and add them to your collection (which is ranked based on number of punches 🫢)
The best part is that the app itself is the icebreaker. Asking someone to punch your card is a reason to talk.
It reframes networking from something you have to survive into something that actually feels like progress.
I started with sketches, built it out in Figma Make with a Supabase backend, and went through 126 versions before landing on the final version.
All in time for Config 2026, my first ever design conference!
You can make your own card at the live link below or leave a punch on MY card here: https://punch-it.figma.site/c/8arwxh
Can't wait to connect with you!
✅ Live link: https://punch-it.figma.site
📲 Social link: https://www.linkedin.com/posts/maryeclements_configmakeathon-figma-contra-ugcPost-7473027777584267264-WtMW/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEEfsIIB1ZgbLf3qNeFmUghCBeAvnEOC7dg
🫂 Community link: https://www.figma.com/community/file/1648802520809084837/punch-it-demo
👩💻 Working project file: https://www.figma.com/make/bQSiFiqqWslB3ObBKFSaG0/PUNCH-IT--_-Config-Makeathon?t=eQASFnxUZjnnnOli-1
** Some extra features not mentioned in the walkthrough
- only you can edit / delete punches on your own card
- As long as you sign in on the same device you made the account with, you'll be signed in automatically!
- Designed for mobile, but works on desktop as well
this is so smart!
Meet Dear.
We've made saying "I love you" disposable. A text, an emoji, a $4 card that looks like everyone else's. Dear makes one small act of love feel worth keeping.
You answer five small questions about someone you love: a color that feels like them, a place you think of, a small thing they do, one line you'd want them to know. Dear then composes a one-of-one keepsake: a short letter written from those exact details, over a soft painting generated from the details of your answers. Because it's built from the little things only you know, no two are ever alike.
Built with Figma's suite: the art direction was made in Figma Weave, the whole experience was built in Figma Make (prompt to code), then exported into Claude Code to bring it to life. Live letter-writing and a painting generated for each person.
🔗 Try it: https://dear-app-six.vercel.app
🎨 Figma file: https://www.figma.com/community/file/1649121818473481909
#ConfigMakeathon
you could add ambient music in background, that would make this perfect
Hello, amazing and talented Contra community 😍
I’m Valeriia, a UX/UI Designer with close to 5 years of experience across a wide range of industries, from complex enterprise products to fast-paced startups. I’ve spent the last few years mastering the craft, and right now, I’m in an exciting phase of rediscovering my creative style and pushing the boundaries of how we build digital interfaces 🧚🏻
Can't wait to share my progress and latest projects to the world!
Before I share the polished result - I've decided to take a slightly different approach and show you the real meat aka not so aesthetic mess, that was going on in my FigJam during the research phase for my newest project - a B2C pet wellness app focused on pet nutrition tracking, health monitoring, and smart food substitute recommendations.🫶🏻
Don't be shy, let's get in touch!
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