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đ¨ INCOMING CASE-STUDY
A founder recently came to me with a Vision
A vision to build a residency where founders do a year's worth of work in one month.
And he needed my help to shape out the Brand's Idenity
Most designers would have opened Figma immediately
But I sat with him just asking questions
Who is this for,
What should it feel like to be inside this community,
What does the brand say before anyone reads a single word,
After multiple Iterations then we built Lightyear
Because the best brand work does not start with colors and logos
It starts with understanding what the founder is actually trying to make people feel.
Design is not decoration
It is the first investor pitch your company makes
And it either builds trust or breaks it before you say a word
Hi, I'm Marvis. I run Mube: a B2B Design studio. Follow along for insights on my product/design journey, lessons from past agency mistakes, and the workflow that helped me scale from $0 â $18k/month: https://calendly.com/dosamarvis/30min
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Wellness brand exploration
- Logo and identity exploration done in Figma
- Mockups done with @Kittl
- Brand video - Claude Opus 5.5
Love this!
Dan Holdsworth and Luke Allen ship brands as a code ready repo.
The handoff includes global CSS, a clip JSON file, an agent file, and a human-readable README. Clients drag and drop it into their codebase and the brand is operable from day one.
They started doing this because clients kept improvising after handoff. A PDF gets opened once and forgotten. A repo stays in the codebase as a source of truth.
The thinking matters. The handoff is the start of the brand's life in production. If the system breaks the first time someone extends it, the design work didn't finish.
They also talked about taking only two projects at a time, catching a logo that sat too close to a Pinterest reference and redoing it the same day, and the difference between cheap and affordable when you raise prices.
Full episode:Â https://www.youtube.com/watch?v=Gl0Q2Xjw1Ao
AI is an analytical tool it doesn't have tast or creative intelligence or emotional intelligence it will never be better than humans in that because it has no emotions or creativity
Working on new brand identity
