Most store owners reach for a flat discount when sales slow down 10% off everything. I stopped doing that on my own store. A free-shipping threshold quietly does more: set free delivery a little above your current average order value, and customers add one more item to cross the line instead of just paying less for the same basket. Your AOV goes up, your margin survives, and nobody trains themselves to wait for the next sale. Discounts shrink every order a threshold grows it. Have you tested a free-shipping bar on your store yet? #Shopify #Ecommerce #MetaAds