While many people are focused on benchmarks and model rankings, I think the bigger lesson is something else.
Every new generation of AI is reducing the gap between having an idea and building a solution.
A few years ago, creating a product required a larger team, more time, and specialized skills across multiple areas.
Today, a single person can research, design, code, test, document, and launch faster than ever before.
Technology is no longer the biggest obstacle.
The real advantage comes from identifying meaningful problems, making good decisions, and taking consistent action.
AI continues to increase the speed of execution, but it cannot replace curiosity, ownership, and persistence.
The people who learn how to work effectively with AI will not simply become more productive. They will be able to create opportunities that were previously out of reach.
In the future, success may depend less on how much work you can do yourself and more on how well you can direct intelligent tools toward solving real problems.
Tools will continue to improve.
The question is whether we are improving with them.
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.