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It feels like the new year has just begun, yet a quarter of it has already passed - how many of the promises you made at the start of the year have you managed to keep so far?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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2026 is "the year of the B2B rebrand."
Except most companies are doing it backwards.
They're changing logos, picking new colors, refreshing typography and calling it a rebrand.
Meanwhile, their positioning hasn't changed. Their messaging is still confused. Their website still tells a story from two funding rounds ago.
Here's what I've seen with my work through actual inflection points:
The rebrand that works isn't visual first. It's positioning-first.
You figure out where the company actually operates now, you build a messaging hierarchy that reflects the current product, the current buyer, the current competitive landscape. Then you design a system that communicates all of that.
If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.
Top work, always 💯🫡
Wow I’ve come a longgg way on this platform, this is huge for me. Beyond grateful for every opportunity, every interaction, and every experience I’ve had on Contra 🙏
Japan divides the year into 72 microseasons each lasting just 5 days, each named after a precise moment in nature.
For the @Mobbin x @Contra challenge, I built Kō候 a mindfulness app that replaces the standard calendar with this ancient rhythm.
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