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Designing for moments when users need answers quickly.
Reduce friction, cognitive load and help users make quick effective choice .
In this flow, the goal was simple: help users find the right medicine by starting from their health condition instead of searching product names.
The thinking behind the flow:
• Start discovery from the homepage
• Let users browse conditions easily
• Show relevant medicines immediately
• Add filters to refine choices when needed
A small flow, but one that reduces friction when someone is already dealing with a health concern.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Decision intelligence for capital markets - agentic AI that replaces the analyst function for brokers, neo banks, and investing platforms.
I think you did the right call by explaining the category here. This whole space is so new and different, and taking advantage of it is definitely the right call from your end.
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One of our older concepts that still stands out to us is Sentra Wallet.
At the time, most crypto wallets leaned into dark themes and interfaces that felt built for experienced users. We wanted to explore a different direction. Something brighter, friendlier, and easier to navigate without losing the feeling of security or control.
The goal was simple: make managing digital assets feel approachable. We focused on clear information hierarchy, intuitive navigation, and a visual identity that didn't rely on the usual Web3 design trends.
Looking back, we'd definitely refine parts of it today, but the core idea remains the same. Great product design isn't about making crypto look more complex. It's about making it feel easier to use.
Going brighter and friendlier for a crypto wallet is still the harder design problem, most teams default to dark mode because it's easier to fake secure. What was the biggest pushback from users used to the darker wallet convention?
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