Managing a multi tools to help business grow and understand their businessesManaging a multi tools to help business grow and understand their businesses
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Some of the most interesting design challenges are hidden behind complex business processes.
For RetaPay, I had the opportunity to work on a fintech product where multiple stakeholders, rules, and workflows had to come together in one experience.
What I enjoyed most was finding the balance between business complexity and user simplicity, making the product easier to understand without losing the depth required by the business.
This project was a great reminder that good product design isn’t about making things look simpler.
The RetaPay fix wasn't a new feature, it was collapsing follow-ups across brands, distributors and retailers into one payout record — the complexity was organizational, not visual.
The logo came in only after we finalize the strategy and positioning if you do it the other way around the client can spend a year explaining why he chose this specific logo and direction.