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#WordOfTheDay The unspoken energy that keeps teams inspired, aligned, and just unhinged enough to create something brilliant. Looking for a creative Leader to drive impact. Let's connect.
#CreativeLeadership
#TeamCulture
#VictoriaAzarianOriginal
https://www.linkedin.com/in/victoria-azarian-a8aa072/
Creatmosphere is the word I didn't know I needed — that tension between 'just unhinged enough' and actually delivering something brilliant is where the best work lives.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The part that makes you win?
It’s also the part that makes you want to stop.
– get rejected
– do boring, repetitive work
– mess up and learn from it
Yeah, it stings sometimes. I’m human. I’ve had my meltdowns.
But if you can handle:
– posts that flop
– requests that get ignored
– giving value with nothing coming back
You’re already ahead of most people.
Most quit the moment it hurts.
If you can stomach that phase?
You don’t just grow on LinkedIn.
You grow. Period.
Hard shell isn’t sexy.
It just works.
The gap between "freelancer who does great work" and "freelancer who builds something that compounds" isn't talent.
It's not marketing either.
It's just not deleting the thing you already made.
I spent years rebuilding the same frameworks from scratch on every client project. Same positioning docs. Same guidelines structure. Same strategy templates. Delivered, closed, forgot, repeated.
Last week I finally packaged all of it.
Wrote about why it took me this long in this week's BRIGHT Method.
linkedin.com
Your Client Work Is Already a Product. You Just Keep Deleting It.
I had a bit of a moment last week. I was going through old project folders — brand strategies, positioning docs, naming frameworks, guidelines decks — and it hit me how dumb I’d been.
Such a sharp way to frame this.
Took me a while to realize how much valuable work I was ‘resetting’ instead of compounding.
Recent Work:
We transformed a scattered wellness product idea into a high-retention Mighty Network membership experience, supporting the client through community Founding Launch.
Project Included:
- Creating a unified brand approach (Canva)
- Build sales page (LeadPages) for membership launch
- Set up Mighty Networks community from scratch with program content, welcome experience, badging, automations, email marketing (Kit), and branding
- Created member success journey graphic encapsulating the client's signature formula
- Launch strategy for new women's wellness membership
See the full Mighty Networks Setup Case Study
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