Hey everyone! 👋

It's been a while since I shared one of my recent projects, but this one definitely deserves some attention.

I had the opportunity to design and develop a website for Matt Formston, an incredible athlete, keynote speaker, and someone who continues to inspire people around the world. Since the client has visual impairments, accessibility played a major role throughout the entire project, ensuring the website is easy to use not only for Matt but for people with similar needs as well.

Another thing I'd like to highlight is the website's performance.

There's often a misconception that websites packed with animations, videos, and interactive elements have to sacrifice performance. This project proves otherwise. With the right planning, development approach, and optimization techniques, it's possible to achieve PageSpeed scores above 90 on both mobile and desktop without hacks, shortcuts, or relying on third-party optimization services.

The project was built in Webflow and features a fully CMS-driven architecture, reusable components, Shopify integrations, custom forms, and custom animations, while still maintaining excellent performance and accessibility standards.

You can check out the full case study below, and I'd love to hear your thoughts! 🚀

Check it out

Nice work

How many potential clients has your website lost over the years? One of my clients, a board-certified clinical psychologist specialising in ADHD, autism, and learning disorder assessments, had a website for years but received very few enquiries through it. We redesigned the website with a focus on trust, user experience, and conversion. No AI-generated layouts. Just thoughtful design built for real people looking for help. Then we started SEO, targeting the main keywords their ideal clients actually search for. No Google Ads. No social media campaigns. Just SEO. Five months later, the website generated 112 enquiries through the contact form alone. That doesn't include phone calls or email clicks. The service didn't change. The website did. For many businesses, the biggest opportunity isn't spending more on marketing. It's fixing the website that's quietly costing them leads every day.

112 form submissions in 5 months without a single ad spend is the kind of result that makes the value of good design undeniable. The clinical psychology niche especially relies on trust, and the website being the bottleneck makes total sense.