Content that closed investor deals: an organic content programme at a US investment platform (prior role, Feb–Oct 2024). 5 confirmed sales from case studies, +35% qualified investor engagement.
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
A slow fall weekend: pine smoke, golden hour, gear as the hero. Shot entirely faceless, this cinematic camping reel is a portfolio piece for outdoor and lifestyle brands, proof that product can carry the story without a face on camera.
Concept, filming, and edit by Elique Content. Available for gifted and paid collaborations.
Sales Funnel & Landing Page for a Children’s Educational Product
Designed a conversion-focused sales funnel for the educational brand “Малък Гений”. The goal was to create a clear customer journey that builds trust, presents the product benefits, handles objections, and guides parents toward purchasing.
The funnel includes a strong hero section, emotional storytelling, product presentation, social proof, offer positioning, bonuses, and conversion-focused calls to action.