The client wanted the brand to feature himself as the model, so I created a concept-driven design...The client wanted the brand to feature himself as the model, so I created a concept-driven design...
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Bisma Khan
• Sep 18
The client wanted the brand to feature himself as the model, so I created a concept-driven design around his personal identity and brand message. Instead of using a simple product showcase, I focused on creating a meaningful visual story that represents the brand values — comfort, confidence, and a breathable lifestyle.
The concept, typography, composition, and overall mood were designed to communicate the idea behind the clothing rather than just display the product.
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