Boost E-commerce Sales: Expert in Growth & MerchandisingBoost E-commerce Sales: Expert in Growth & Merchandising
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Sushant Singh
• Feb 14
Project: Dara
Role: E-commerce Growth & Merchandising Specialist
Overview A premium wine and spirits platform focused on increasing transaction value and lead generation via targeted marketing.
Key Contributions:
Bundle Strategy: Launched curated product bundles via Boxi to increase Average Order Value (AOV).
Lead Generation: Deployed high-converting newsletter popups and Klaviyo email flows to grow the subscriber base.
Discount Architecture: Managed promotional codes tied to specific campaigns for seamless checkout application.
Visual Merchandising: Designed high-impact landing page banners to drive traffic toward deals and bundles.
The Result Strategic bundling and email marketing significantly boosted sales performance and customer acquisition.
Responsive DesignShopify DevelopmentLiquidKlaviyoShopifyEmail Automation
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