Built a Multimarket B2B Sales Pipeline From the Ground UpBuilt a Multimarket B2B Sales Pipeline From the Ground Up
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Pedro Aureliano
• Oct 8
8x the commercial pipeline in 90 days, across four continents. THE SITUATION
Sax Trading LLC exports food commodities, operating out of Brazil and Florida. The product was sound and the market was there. The company had no digital infrastructure of any kind: no site that converted, no funnel, no CRM, no attribution, no structured commercial process.
Deals happened through relationships and inbound luck. Nothing was repeatable, and nothing was measurable.
This is the hardest kind of engagement: there is no baseline to optimize. Everything has to be built, and it has to be built in the right order.
WHAT I BUILT
Digital foundation Institutional site and conversion-focused landing pages, structured for an international B2B buyer rather than a consumer. Multilingual, built around the actual purchasing logic of commodity importers.
Multi-market paid media Simultaneous campaigns across four continents, running on Google Ads and social platforms. Separate structures per market, because an importer in Europe does not search the way one in Asia does. Segmentation, creative and bidding treated as market-specific, not translated.
Sales engine in GoHighLevel The piece that made the rest work. Every lead from every market entering a single pipeline, with source attribution preserved from first click. Automated follow-up sequences, stage-based tasks, commercial scripts and a view where the sales team sees context instead of starting from zero on every conversation.
Content and authority Social presence structured to reinforce credibility in a category where trust decides the deal. Strategy driven by positioning, not by posting calendar.
THE RESULT, AFTER 90 DAYS
Commercial pipeline went from R$800,000 to R$6,600,000 in a single month, measured inside the CRM that had just been built.
That is 8x, and roughly US$160K to US$1.3M at the exchange rates of the period.
WHY IT WORKED
The order. Most agencies would have started with ads, because ads show activity fastest. Running paid traffic into a company with no funnel and no CRM would have produced clicks and lost every one of them.
The site and the pipeline came first. The campaigns came second. By the time budget started moving, every lead had somewhere to land, someone assigned to it, and a trail back to the campaign that produced it.
WHAT THIS CASE DEMONSTRATES
Building commercial infrastructure for a company operating in multiple markets at once, with attribution intact across all of them. Not a channel. The whole system.
Marketing StrategyAI AutomationGoogle Ads Specialist Google AdsLinkedIn Ads
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