What if Google Maps had been designed in the 1920s? 👀
For the #revival challenge, I reimagined Google Maps through the visual language of Soviet Constructivism.
Routes become bold diagonals, turns become oversized arrows, and ETA and distance become strong typographic statements. Navigation stops feeling like a quiet interface and starts feeling like a piece of graphic propaganda telling you exactly where to go.
Such a fun exercise in taking something extremely familiar and asking how differently it could have been designed in another time.
Your turn!
What modern product would you send back in time, and to which era? 👀
Curious whether the diagonals fought you at phone size — Constructivist posters were built for one long look from across a room, while a nav screen only gets half-second glances from someone already moving. For your question: airline safety cards, sent back to 1960s Swiss...
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.