Hot take: maybe the best ideas aren't completely new. They're just used somewhere unexpected.
Take something out of the context it was designed for, put it somewhere it doesn’t belong, and suddenly it becomes something completely different.
I went down a rabbit hole of old TV test patterns and used them as backgrounds for the stages of my creative process. Turns out something made to calibrate broadcasts is also pretty perfect for capturing the very real chaos of making things.
What’s something you’ve used completely out of context?