Aurea Skin - Social Media Brand Direction A conceptual social media branding project for Aurea Sk...

Aurea Skin - Social Media Brand Direction A conceptual social media branding project for Aurea Sk...Aurea Skin - Social Media Brand Direction A conceptual social media branding project for Aurea Sk...

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Pragya Pandey

• Aug 29

Aurea Skin - Social Media Brand Direction

A conceptual social media branding project for Aurea Skin, a modern skincare brand. Designed a cohesive visual direction across promotional, educational and product-focused content, combining clean typography, editorial imagery and a contemporary aesthetic.

Canva Design Social Content Design Visual Design Canva

Harun Aji

• Sep 4

Here’s how I determined the visuals for this personal project.

Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?

From there, I structured the flow as:

Object → Observation → Deconstruction → Experimentation

This structure was then translated into each shot you see in this motion design video.

For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.

This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.

Which shot do you find the most visually satisfying?

Concept, Design & Animation by me